Morgan uses his Stretto Power Wheelchair to go where he wants to go!
The second television commercial in the Stretto campaign from Quantum® began airing June 7. The new commercial features Morgan Steward, 12, who is a Brand Ambassador for Quantum. Morgan, who has spinal muscular atrophy, describes what the Stretto can do and how it has given him more freedom.
“I’ve been using a power chair my entire life, so I definitely know what I want,” Morgan says in the commercial. “Quantum has made huge advancements with the new Stretto.”
He also talks about Quantum’s new backup camera.
Consumers are hungry for information. They’d like to know more about the differences between power chairs, especially exciting, new innovations before meeting with a therapist and ATP.
That was one of the main takeaways from Quantum focus groups of power chair users. Led by Stephanie Woodward, Quantum’s Brand Ambassador Advisor, the focus groups identified what power chair users wanted to see and that they felt the industry needed to be educated on what consumers are looking for.
This feedback was the inspiration behind Quantum’s Stretto commercial campaign, which began airing nationwide last December. The first commercial featured 20-year-old Bryson Foster who is a friend of Quantum.
If viewers would like more information, the end of the commercial directs them to quantumrehab.com/gostretto to learn more about both Morgan and the Stretto. The page also has a link to find a provider for assistance.
Click here to view the commercial.
